Ryanair and Google are collaborating to find a new way to book the cheapest tickets. If it is deemed successful, the tool may be extended to other products as well.
“Blow competitors out of the water”
It is currently unclear how the new system would work, but according to Ryanair CEO O’Leary, it will be revolutionary. Confirming the collaboration to The Guardian, he said: “Google are developing a price-comparison thing themselves. It'll blow comparison sites like Skyscanner out of the water." The search engine aims to get all airlines to work together in its search to find the cheapest tickets.
“Google will change the way people buy airline tickets forever”, the low-cost airliner’s CEO said. “They need to find who has got the lowest airfare on these routes... and that's us.” O’Leary has said that Google will get its revenue from ads, which is why the airline does not have to pay for this new service. The entire project should become clearer by the end of March.
(Translated by Gary Peeters)