Record sales for Alibaba during Singles Day | RetailDetail

Record sales for Alibaba during Singles Day

Record sales for Alibaba during Singles Day

Internet giant Alibaba has broken records during Singles Day, the biggest Chinese online shopping event of the year. It only need half a day to beat all of last year's records.

13.3 billion euro in 24 hours

11 November is Singles Day in China, a day created back in the nineties. It was supposed to be a Valentine's Day for single people, but has since turned into a 24 hour discount frenzy for all Chinese people when Tmall.com, one of Alibaba's internet platforms, "claimed" (and even copyrighted) the day in 2009.

 

Once again, millions of Chinese people bought a lot at Alibaba, spending more than 1 billion euro after a mere 8 minutes. Only 12 hours into the day, last year's sales record (9.3 billion euro) was broken, and after a full day, the internet giant had a full day's turnover of 14.3 billion dollars (13.3 billion euro). For comparison's sake: Facebook generates 12.5 billion dollars in a whole year.

 

Particularly baby-focused products, Nike shoes and Levi jeans were popular according to Alibaba. Most of the purchases were made on mobile devices.

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