Internet giant Alibaba has broken records during Singles Day, the biggest Chinese online shopping event of the year. It only need half a day to beat all of last year's records.
13.3 billion euro in 24 hours
11 November is Singles Day in China, a day created back in the nineties. It was supposed to be a Valentine's Day for single people, but has since turned into a 24 hour discount frenzy for all Chinese people when Tmall.com, one of Alibaba's internet platforms, "claimed" (and even copyrighted) the day in 2009.
Once again, millions of Chinese people bought a lot at Alibaba, spending more than 1 billion euro after a mere 8 minutes. Only 12 hours into the day, last year's sales record (9.3 billion euro) was broken, and after a full day, the internet giant had a full day's turnover of 14.3 billion dollars (13.3 billion euro). For comparison's sake: Facebook generates 12.5 billion dollars in a whole year.
Particularly baby-focused products, Nike shoes and Levi jeans were popular according to Alibaba. Most of the purchases were made on mobile devices.