PayPal gets new look

PayPal gets new look

PayPal will get a new look and a first worldwide marketing campaign, which should help it to stay ahead of its mobile competitors, as the competition is growing ever fiercer.

Focus on mobile payments

Its new logo, unveiled on Wednesday, has been kept simple on purpose, which is better for mobile appliances. PayPal will also get its very first United States marketing campaign through a television ad.

 

A transformed logo and a marketing campaign signal PayPal's intent to focus more on the mobile market and on the possibility to pay for their physical goods through their smartphone, for example. "Our brands and the ways consumers are going to experience them, the way people are going to touch us, is going to change hugely in the coming years", Christina Smedley (vice president of global brand and communications) said.

 

Large potential market

Research has indicated that the American mobile payment market will reach 90 billion dollars (65 billion euro) by 2017, with a worldwide worth of 721 billion dollars (520 billion euro).

 

PayPal currently has 143 million users, but is not used that often for transactions in American stores, a problem it hopes to remedy with this marketing campaign. On a worldwide scale, some 3 to 7 % of consumers pays with their smartphone in stores, but 27 % says it would want to use this mean of payment.

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top