PayPal gets new look | RetailDetail

PayPal gets new look

PayPal gets new look

PayPal will get a new look and a first worldwide marketing campaign, which should help it to stay ahead of its mobile competitors, as the competition is growing ever fiercer.

Focus on mobile payments

Its new logo, unveiled on Wednesday, has been kept simple on purpose, which is better for mobile appliances. PayPal will also get its very first United States marketing campaign through a television ad.

 

A transformed logo and a marketing campaign signal PayPal's intent to focus more on the mobile market and on the possibility to pay for their physical goods through their smartphone, for example. "Our brands and the ways consumers are going to experience them, the way people are going to touch us, is going to change hugely in the coming years", Christina Smedley (vice president of global brand and communications) said.

 

Large potential market

Research has indicated that the American mobile payment market will reach 90 billion dollars (65 billion euro) by 2017, with a worldwide worth of 721 billion dollars (520 billion euro).

 

PayPal currently has 143 million users, but is not used that often for transactions in American stores, a problem it hopes to remedy with this marketing campaign. On a worldwide scale, some 3 to 7 % of consumers pays with their smartphone in stores, but 27 % says it would want to use this mean of payment.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.