Otto Group opens three web shops for young women | RetailDetail

Otto Group opens three web shops for young women

Otto Group opens three web shops for young women

German e-tailer group Otto Group has opened three web shops geared towards young consumers, after working on the project for over a year.

Project Collins

The company has invested more than 100 million euro into 'Project Collins', with a beta version in April. "Our goal is to get the younger generation to shop in a more unique and inspiring way", Benjamin Otto, the Collins leader, said at the launch of the three web shops.

 

One of the new web shops, Aboutyou, focuses on 20 to 40-year old women, while Edited is for girls aged between 15 and 20. The final web shop is for lingerie and beachwear, Sister Surprise. All three web shops have social media and apps integrated in them, but only German consumers can currently visit the sites.

 

No profit forecasts

The company refused to state any profit forecasts for the new concept as the shops are not entirely finished, according to digital expert Tarek Müller. "We have created a platform with Collins, but each and every thought, partner and customer helps the platform grow. We call it 'open commerce'."

 

The concern, born as a mail order company, announced last year that it would invest more than 300 million euro into e-commerce with a third of the budget going into these three youth-oriented web shops.

Questions or comments? Please feel free to contact the editors


Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.

Trump targets Amazon

03/04/2018

President Donald Trump has apparently targeted Amazon as his new enemy. He feels the retail giant is taking advantage of the U.S. Postal Service, something he wishes to remedy with a series of new rules and legislation.

Amazon undisputed ruler of French online world

29/03/2018

Amazon is the undisputed leader of the French online world thanks to a 5.6 billion euro turnover and a 19 % market share. According to Kantar Worldpanel, the overall online market in France was worth 30 billion euro in 2017.

Retail is main driver of artificial intelligence innovations

29/03/2018

Retail companies will invest about 2.76 billion euro in artificial intelligence this year. According to research firm IDC, they are the main driver for AI worldwide, ahead of the banking sector.

Amazon and Monoprix will collaborate

27/03/2018

Amazon will make a huge leap forward in France, thanks to a new collaboration with the French chain Monoprix. A large section of the latter’s product range will soon become available to Amazon Prime Now subscribers.