Nutella starts online shop without chocolate spread

Nutella starts online shop without chocolate spread

Brand of chocolate spread Nutella is opening an online shop where hundreds of trinkets will be for sale… except chocolate spread. As an absolute ‘love brand’ Nutella is one of the few that could afford doing something like this.

“Love for the brand outside of the kitchen”

Nutella has opened its own online boutique in the United States. It will sell T-shirts, mugs, piggy banks and smartphone covers, all with the famous logo of the brand. One product is strangely absent: the chocolate spread of the brand is nowhere to be found.

Isn’t the brand going a bit too far? Not according to the customers, says manager Noah Szporn of the American branch of producer Ferrero: “They are constantly requesting access to branded merchandise, and we're happy to finally offer them the opportunity to show their love for the brand outside of the kitchen.”

 

Newest hype among school kids?

The least you can say is that the brand is getting a lot of interest: Nutella has almost 18 million followers on Facebook. “The passion our fans have for Nutella is unlike any other”, says Szporn.

The products branded with the name of Nutella will only be available in the United States. They will not be sent internationally. The online shop was launchedright before the start of the new school year, probably hoping the products will become the latest trend among American kids.

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top