Brand of chocolate spread Nutella is opening an online shop where hundreds of trinkets will be for sale… except chocolate spread. As an absolute ‘love brand’ Nutella is one of the few that could afford doing something like this.
“Love for the brand outside of the kitchen”
Nutella has opened its own online boutique in the United States. It will sell T-shirts, mugs, piggy banks and smartphone covers, all with the famous logo of the brand. One product is strangely absent: the chocolate spread of the brand is nowhere to be found.
Isn’t the brand going a bit too far? Not according to the customers, says manager Noah Szporn of the American branch of producer Ferrero: “They are constantly requesting access to branded merchandise, and we're happy to finally offer them the opportunity to show their love for the brand outside of the kitchen.”
Newest hype among school kids?
The least you can say is that the brand is getting a lot of interest: Nutella has almost 18 million followers on Facebook. “The passion our fans have for Nutella is unlike any other”, says Szporn.
The products branded with the name of Nutella will only be available in the United States. They will not be sent internationally. The online shop was launchedright before the start of the new school year, probably hoping the products will become the latest trend among American kids.