New head of eCommerce for Hema

New head of eCommerce for Hema

Dutch store chain Hema appointed Raph Schroder as its new head of eCommerce, succeeding Tico Schneider, who is now responsible for every Dutch Hema store.

Plenty of Hema experience

Schroder knows Hema well, because he has been with the company since 2008, rising to the position of head of eCommerce. He previously led the online category teams and took charge of Hema’s national and international web shops.


His appointment follows earlier position changes within the group. Former head of eCommerce, Tico Schneider, built the company’s eCommerce into one of the most important pillars and will now lead the company’s Dutch operations. Brit Adrian Porteus has now also been promoted to director, which means he now oversees the store chain’s entire logistics.