From now on, customers can pay using their smartphone on the web shops of Collishop, Dreamland and Dreambaby, regardless of their bank. Next year, that should also be possible in Colruyt Group's physical stores.
Both online and offline
Seamless' SEQR application will be implemented into Colruyt Group's web shops at first, but the goal is to add all stores, both online and offline, to the system by the middle of 2015.
The system not only benefits the customer as he now has more options to pay, but it is also very cost efficient for Colruyt Group itself, so that it can keep focusing on its lowest price guarantee.