raises 9 million euro to become worldwide leader | RetailDetail raises 9 million euro to become worldwide leader raises 9 million euro to become worldwide leader, a French multi-brand children's fashion etailer, has managed to raise 9 million euro to fulfil its ambitious goals of becoming the world's largest online children's fashion platform.

A web shop "like a magazine"

"Melijoe works like a magazine that delivers the best children’s brands anywhere in the world within 24 to 48 hours. We target a clientele of fashion-savvy mums who appreciate designer clothes for themselves and their children",'s founder Nathalie Christen-Genty said.


The atypical web shop, managed from Paris, is now available in six languages and already generates more than half of its turnover from outside France. Christen-Genty ambitions reach much further though, because she wants to become the world's number one in the online world of children's fashion by 2017.


Her company has recently raised 9 million euro in a capital round, led by Belgian investment fund Gimv.'s historical shareholder CM-CIC Capital Privé also participated. "Melijoe is more than an e-commerce site. It is recognised by its suppliers – the mid and higher-end kidswear brands – as the multi-brand website that represents best their image", Gimv's Gert Kerkstoel said.


"Melijoe is a strategic partner for brands that are in an ongoing process of reviewing their distribution strategy to reflect the global, multi-channel retail reality. The challenge of adapting distribution to new consumer purchasing habits is far from over and kidswear is a perfect example of this evolution. We want to support Melijoe in further building out a global leading position in the industry", he concluded.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top