Media-Saturn on the attack against online competitors

Media-Saturn on the attack against online competitors

Media-Saturn has founded a new division, Electronics Online Group, to support its intention to open a range of web shops. Its successful online shop, Redcoon (which will get a new CEO on 1 November), will be the centerpiece of that division and will also be its guiding example.

Specialized web shops

Redcoon, the 'pure player', brings in more than half of the group's online turnover and that is why the German electronics group aims to use its know-how to launch a series of new web shops. These will come in two shapes and sizes: through acquisitions and through new concepts of its own.

 

That is why Media-Saturn has founded the Electronics Online Group: "In addition to Media Markt and Saturn's online activities, we also want to make our mark on the online pure-play market. Based on the Media-Saturn Group's purchasing power and Redcoon's logistics in Erfurt, we see major growth opportunities for pure players like Redcoon but also for new online concepts and acquisitions in this sector", CEO Pieter Haas said.

 

He pointed towards the upcoming launch of a 'trendy wearables' web shop, focused on smart watches, interactive fitness bracelets and similar gadgets.

 

New CEO for Redcoon

Martin Sinner, who will become Redcoon's CEO on 1 November, will lead Electronics Online Group. The position of CEO had become vacant ever since co-founder Reiner Heckel sold off his final 10 % to Media-Saturn in June 2013.

 

Martin Sinner (47) founded German price comparison site Idealo in 2000 and he led that company until 2012 as its CEO. Since 2007, he was one of the driving forces behind Axel Springer Silicon Valley Teams, a company that supports digital start-ups.

Questions or comments? Please feel free to contact the editors


Rocket Internet wants to go public with Home24

19/01/2018

Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Back to top