McDonald's trials order ahead-app

McDonald's trials order ahead-app

McDonald's is running an American trial program with an app that allows customers to pre-order and pay their food in an attempt to cut down the lines at the restaurants themselves.

Limited trial

McD Ordering, as the app is called, is being trialed at 22 Georgia locations and the app allows customers to place an order beforehand. Once they have arrived at their local McDonald's, they have to scan a QR code and that will clear their order as it will automatically pay for the order through a linked credit card. The order is then sent to the kitchen, the customer gets an order number and can pick up the food without really having to wait in line.

 

The company has launched similar programs elsewhere, with a similar app in Austria and mobile payments in Thailand. The main goal is to cut down lines in the restaurants, while the gathered data can be used to present customer-tailored offers to match their eat habits.

Questions or comments? Please feel free to contact the editors


Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Back to top