Innovative Marketing: How vital is YouTube to your brand? | RetailDetail

Innovative Marketing: How vital is YouTube to your brand?

Innovative Marketing: How vital is YouTube to your brand?

YouTube has turned into a key component of Innovative Marketing, and this is mainly due to its estimated audience of 1 billion users making use of the video platform to watch, upload and share videos. YouTube is now such an important content platform that it not even conceivable for brands to consider not including YouTube in their inbound marketing strategies.


1. YouTube referrals boost engagement and drive sales

According to Adobe’s Social Intelligence Report, the average revenue per visit (RVP) from YouTube is $.70 and this is due to that fact that videos increase engagement while YouTube referrals drive sales and revenue. It is noteworthy that for some industries, a significant portion of their overall orders are driven by YouTube. These industries include:

  • Digital products (47% of orders)
  • Services (36%)
  • Merchandise (29%)
  • Automotive (26%)


2. High Conversion Rates

According to Shopify, YouTube is ranked 3rd social networks featuring the highest conversion rates (1.16%) behind Facebook and Vimeo. 


Videos drive emotion

Videos, better than any other medium, enables you to narrate the story of your product or service in such a way that it drives emotion, creating and making a real connection with your audience. Brand storytelling about products allows you to passively sell your products without alienating your audience.


YouTube for Beauty-related businesses 

Over time, YouTube has quite easily acquired an eager audience in terms of beauty, grooming and makeup. Their number of views, likes, shares and channel subscribers have experienced exponential growth. According to AdAge, beauty videos on YouTube have significantly outdone TV watching among younger audiences. Pixability avers that cosmetic videos account for 51% with regards to all beauty-related videos. 


Video: a must-have Innovative Marketing Tool

According to 2015 Social Media Marketing Industry Report, 57% of marketers currently make use of video as integral part of their social media strategy while 72% of them report wishing to learn more about it and plan to make more effective use of it more over the coming year (66% of marketers plan to use YouTube more in 2015 than they did in 2014). Marketers use videos for Tutorials and DIY videos, Testimonials, Interviews, Humor (great for getting shares) and Product demos.  


Video is far more powerful than the written word

According to Forrester Research’s Dr. James McQuivery, “one minute of video is worth 1.8 million words”. It is a fact that video drives more engagement, rising up retention levels. It is proved that 65% of people watch more than 3/4 of a video.


YouTube videos boost chances to rank better

Based on a research carried on Searchmetrics, video have a greater share of universal search results than any other medium. A Universal Search, defined as a standard Google search is displaying different types of content: maps, shopping results, images, videos, etc.  In fact YouTube videos massively outpaced other video results in the SERPs, with 8 out of every 10 video results being from YouTube.


Video watchers buy more 

According to the 2014 Video Commerce Benchmarks report, Invodo disclosed that online shoppers who have viewed videos were 1.6x more likely to carry out a purchase than shoppers who did not.

How to get the most out of your video content:

  • Make use of strong prominent calls to action in your videos
  • Make sure that your video player is SEO-friendly in order to capture search engine traffic
  • Make use of bright and easy-to-see calls to action buttons
  • Make sure that your video is responsive, to be accessible on different devices

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Questions or comments? Please feel free to contact the editors

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