The InBev families de Mévius and de Spoelberch have bought an interest in the Australian online shop The Iconic, owned by the brothers Samwer, who are most known for Zalando. The families often use their investment vehicle to diversify their investments by looking for opportunities in the online trade.
Foreign investors to assure growth
During this financing round the Australian company amassed 28 million Australian dollar (20 million euro). The money was not all Belgian however, since not only Verlinvest but also Summit Partners and AB Kinneviki nvested.
The Australians have a catalogue of almost 50,000 products and they have almost four million visitors every month. Last year they had a loss of about ten million euro though. To be able to invest in further growth, there was a need for new funds.
Repeated cooperation with Zalando brothers
At the end of May Verlinvest also invested in Asian online clothing shop Zalora, again together with Summit Partners and AB Kinnevik. In June the Belgian investor joined the project of Lazada, the online hypermarket for Southeast Asia with, you guessed it, those same partners.
It is no surprise the investors keep meeting each other. The three online shops are all part of the Rocket Internet company of the German brothers Samwer. They always use the same pattern, by looking for successful start-ups in the US. They copy their concept and try to build up the volume as soon as possible and make it worldwide.
German online shop Zalando is the most famous example. Because the original shop mainly focuses on the US, the rest of the world is wide open for its clones.