Google shows online ad's effect on store visit | RetailDetail

Google shows online ad's effect on store visit

Google shows online ad's effect on store visit

Search engine Google has created a new service called Store Visits, that will show the online actions that have pushed consumers to the 'brick & mortar' stores.

Share location

Google's tool will calculate how many customers visit the store within 30 days of viewing a particular ad. The sole prerequisite is that consumers share their smartphone location with Google.


Famous Footwear and Office Depot already use the service at this point. The former has used the service for about a year and has noticed that about 15 to 17 % of clicks lead to a store visit. Office Depot uses the service to see which products have been researched online prior to a store visit.


Store Visits is one of Google's newly-created services to take advantage of offline sales, which are still more important that online sales. For the time being, the service is only available in the United States and will be expanded over the next few months.

Questions or comments? Please feel free to contact the editors

German Otto Group continues to soar


German online company Otto Group saw its turnover grow 10.9 % to 7.76 billion euro in the past fiscal year. The former mail order company will continue to invest in start-ups and technology.

Decent profit increase for


Chinese online retailer has grown strongly in 2017: turnover grew nearly 50 % and it was profitable again. The company also expects to exceed a 30 % growth pace in 2018’s first quarter.

Rakuten ditches Priceminister brand


Rakuten has decided to get rid of its French brand Priceminister and absorb it into Rakuten, similar to what it did tot British acquires Eastern European competitors


Fast food supplier acquired its Bulgarian competitor BGmenu and its Romanian competitor Oliviera in yet another step towards its goal of being the European market leader.

Colruyt joins PostNL's grocery service


The mailman will deliver groceries every two weeks from now on: PostNL will collaborate with new grocery service Stockon in the Netherlands. A remarkable fact is that its private label brands are Boni, which is Belgian supermarket chain Colruyt’s private label.

Strong growth for Chinese e-commerce once again


There was another strong increase in the Chinese online market last year: compared to 2016, it achieved an astonishing 32 % growth. In that regard, China is performing exceptionally online.

Back to top