Google shows online ad's effect on store visit

Google shows online ad's effect on store visit

Search engine Google has created a new service called Store Visits, that will show the online actions that have pushed consumers to the 'brick & mortar' stores.

Share location

Google's tool will calculate how many customers visit the store within 30 days of viewing a particular ad. The sole prerequisite is that consumers share their smartphone location with Google.

 

Famous Footwear and Office Depot already use the service at this point. The former has used the service for about a year and has noticed that about 15 to 17 % of clicks lead to a store visit. Office Depot uses the service to see which products have been researched online prior to a store visit.

 

Store Visits is one of Google's newly-created services to take advantage of offline sales, which are still more important that online sales. For the time being, the service is only available in the United States and will be expanded over the next few months.

Questions or comments? Please feel free to contact the editors


Alibaba invests billions in physical retail

28/08/2017

Over the past two years, Chinese eCommerce giant Alibaba has spent nearly seven billion euro in physical retail. Its Hema Xiansheng chain already has thirteen supermarkets and it acquired luxury department store Intime from the government in January.

Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Back to top