Google adjusts billboard ads automatically | RetailDetail

Google adjusts billboard ads automatically

Google adjusts billboard ads automatically

Google has implemented its Doubleclick technology in large billboards across several locations to make sure these can constantly show the most relevant ad.

Further development needed

A whole range of data, like weather, travel information and ongoing sporting events are taken into consideration and based on those, the billboards will display other ads. It is even possible to show no ads at all if the data suggests it would be irrelevant to show any particular ad.

 

It is not the first time advertisers have used this type of technology to adjust ads on digital boards, but it is an important novelty that Google is now on board with a pilot program. Its Doubleclick technology is present all across the internet and pretty much every advertiser uses it.

 

Tim Collier, responsible for Doubleclick at Google, says there are a few things that need to be tweaked. "This test has highlighted a number of areas that are fundamentally different and which will require further development and integration before this becomes a market reality", he told Business Insider.

Questions or comments? Please feel free to contact the editors


Microsoft builds competitor for Amazon Go

14/06/2018

Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

Amazon bans customers who return too much

24/05/2018

Amazon is putting a stop to customers that return too many items or that “misbehave” according to the retailer: whoever crosses the line, will be banned. Dozens of customers have taken to social media to complain about this unilateral account removal.

LVMH invests millions in fashion search engine Lyst

24/05/2018

French luxury group LVMH, led by Bernard Arnault, will invest millions of dollars in Lyst once again. The luxury fashion search engine wants to expand its global expansion this way.

Amazon now delivers packages to car trunks

25/04/2018

From now on, Amazon delivers orders to the trunk of your car. The retail and technology giant has given its Prime subscribers access to get packaged delivered to the trunk of their car, without any additional costs. The service is currently limited to the United States.

Dutch Beate Uhse division not bankrupt after all

05/04/2018

German Beate Uhse’s Dutch subsidiary has not gone bankrupt after all and will continue its activities in both Belgium and the Netherlands. The company revealed the information itself after bankruptcy rumours surfaced.

Amazon often cheaper than Dutch competitors

03/04/2018

Products that are available on both Dutch web shops and Amazon.de, are cheaper at Amazon in about half the cases. Not only do Dutch stores compete with Amazon.de, which ships to the Netherlands, but there are also rumours that Amazon.nl and Amazon.be will soon become more active.