Facebook tests asking money to promote status

Facebook tests asking money to promote status

It has long been a rumour or a hoax, but has finally become reality: Facebook is becoming (partly) a paid service – although so far it only concerns a test in New Zealand concerning promoting statuses.

2 dollar to promote a status

According to the BBC website, New Zealanders can pay up to 2 dollar (1.6 euro) to promote a status, although two less expensive (but also less effective) methods are available as well.

 

Facebook acknowledged that the company is “constantly testing new features across the site” and that. “this particular test is simply to gauge people's interest in this method of sharing with their friends.” Its spokesperson did not reveal whether the test would be extended to other areas or other services.

 

New ways to find revenue

It is not the first time that rumours like this have spread: often as a 'chain status' (like a chain letter, asking the users to copy and paste or “bad things will happen”), sometimes as a creative way to lure gullible users into donating money. This time too, the first user to spot the test thought it was a con trick, says New Zealand website Stuff.

 

Analysts expect Facebook to increase its search to new sources of money, as its revenue growth from ads has slowed down and its flotation is imminent. Others wonder if users will want to pay for a service and still be confronted with omnipresent advertisements.  

Questions or comments? Please feel free to contact the editors


Jet.com trials pop-up supermarket

11/05/2017

Jet.com, part of department store chain Walmart’s group, opened a pop-up store in New York, specifically for groceries, at concept store Story.

LVMH launches own multi-brand web shop

11/05/2017

French luxury group LVMH has devised a web shop called 24Sevres.com, that will focus on its own luxury brands and leave a space for other brands as well. The new online platform will launch on 6 June in seventy countries.

Cara Pils available on Alibaba

10/05/2017

Belgian group Colruyt has made its Cara Pils and other private labels available on Chinese eCommerce giant Alibaba’s platforms, but for the time being, only professional customers can acquire Colruyt’s brands.

JD.com benefits from Walmart collaboration

10/05/2017

 

Chinese JD.com’s first quarter surge, exceeding 40 %, is entirely thanks to Walmart, which owns 11 % of the Chinese eCommerce company.

Amazon Lockers at Aldi and Edeka

09/05/2017

Following its Amazon Lockers in several Shell gas stations, online department store Amazon has now installed several pick-up lockers on the parking lots of store chains Edeka and Aldi.

Amazon enjoys huge profit increase

28/04/2017

Amazon’s first quarter was incredibly profitable, despite huge investments. Profit went up 40 % and turnover followed suit, with a 25 % increase.

Back to top