European web shops have sold 363 billion euro's worth of goods to consumers last year, a huge increase compared to the year before, according to a Ecommerce Europe report.
625 billion euro in 2016
European online B2C (business to consumer) turnover has grown 16 % to 363 billion euro, 10.6 billion euro through Dutch web shops. The United Kingdom leads the pack with 107 billion euro, Germany is second (63 billion euro) and France is third (51 billion euro).
Ecommerce Europe expects European turnover numbers to grow in the next few years, according to Wijnand Jongen. "We expect the online turnover to reach 425.5 billion euro in 2014 and by the end of 2016, we believe the European B2C e-commerce market to reach 625 billion euro. Increased expenditure in the established markets and even more customers in the emerging markets will help reach this growth."