eBay wants digital experience in physical store

eBay wants digital experience in physical store

eBay has implemented several new novelties to a shopping center in Palo Alto (California). These should improve the customer's shopping experience by adding a few (mostly online-focused) aids, like interactive maps.

Adjusted information

'Connected Mall' visitors can easily adjust their experience, resulting in the requested information. One such feature is a map which indicates the exact position and direction of the visitor.

 

It will enable him (or her) to quickly look for a specific store and to tag it on their mobile device. The visual style of the map can also be altered and if customers want, day-to-day event and promotional information can be displayed as well.

 

"eBay is revolutionising shopping by bringing the best of digital technologies into the physical world. The ‘Connected Mall’ pilot with Simon provides shoppers with real-time retail information and deals that will shape mall traffic", Steven Yankovich (eBay's vice-president of innovation) said.

Questions or comments? Please feel free to contact the editors


Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Will free home delivery disappear?

15/12/2017

A growing number of online orders also brings additional pressure on the logistical industry. Free home delivery can no longer be maintained according to research company ECC Köln. More flexible options should be installed.

Amazon brings its private labels to Europe

14/12/2017

After it introduced Amazon Prime to an increased number of European markets, Amazon is now bringing in its own FMCG private labels. Over the past few weeks, the online department store launched several private label products in Europe and it has plans for even more. 

Amazon Echo is now available in the Benelux

11/12/2017

Amazon announced it will ship its smart speaker Amazon Echo to another 28 countries, including Belgium and the Netherlands. Its own music streaming service will also get a local launch.

Luxury manufacturers can block retailers from selling on Amazon

07/12/2017

Luxury product manufactures can block retailers from selling their merchandise on online marketplaces like Amazon. The European Court of Justice has ruled on the matter after cosmetics manufacturer Coty filed a complaint.

Surge in mobile sales during Thanksgiving weekend

29/11/2017

During Thanksgiving weekend in the United States, which contains Black Friday and Cyber Monday, there was a big surge in mobile sales. Those two days saw a total sales figure of almost twelve billion dollar (just shy of ten billion euro).

Back to top