eBay has implemented several new novelties to a shopping center in Palo Alto (California). These should improve the customer's shopping experience by adding a few (mostly online-focused) aids, like interactive maps.
'Connected Mall' visitors can easily adjust their experience, resulting in the requested information. One such feature is a map which indicates the exact position and direction of the visitor.
It will enable him (or her) to quickly look for a specific store and to tag it on their mobile device. The visual style of the map can also be altered and if customers want, day-to-day event and promotional information can be displayed as well.
"eBay is revolutionising shopping by bringing the best of digital technologies into the physical world. The ‘Connected Mall’ pilot with Simon provides shoppers with real-time retail information and deals that will shape mall traffic", Steven Yankovich (eBay's vice-president of innovation) said.