Pinterest has created a new feature that allows customers to immediately buy items from a pin. The buy button will be added to pins, for products that are for sale, by the end of the month.
70 million active users
Consumers will be able to pay with a credit card of a payment service like Apple Pay if they wish to buy on Pinterest. The company has deals in place with major providers like Macy's and Nordstrom, but also with several 10,000 small boutiques and brands.
"People have been asking for this stuff a lot," Chief Executive Officer Ben Silbermann told Bloomberg. "Buyable Pins are a simple and secure way to buy the products you love right within Pinterest."
Pinterest has been trying to increase its income using ads and eCommerce, after it had attracted 367 million dollars (330 million euro) in investments. It claims to have 70 million active users and more than 50 billion pins on its website.
Pinterest won't charge a fee, but will generate income out of the ads sellers will order to promote their Buyable Pins.