American brand BCBGMAXAZRIA is to start a collaboration with an e-commerce specialist to expand its online presence to some 100 countries. Two other of the group's brands, Herve Leger and BCBGeneration, will also expand online.
Huge international demand
"We have had a huge international demand for our products for quite some time now. 30 % of our electronic payments are from foreign customers", Alex Golshan (the group's international vice-president of e-commerce and omnichannel) told Fashion Mag. "We are delighted to better meet that existing international demand and to grow its brand awareness worldwide."
BCBGMAXAZRIA is present worldwide in more than 1,000 concept stores, while its collections are also available in large department stores like Saks Fifth Avenue, Bloomingdale's, Harrods and El Corte Ingles.