Asos gives live online clothing advice | RetailDetail

Asos gives live online clothing advice

Asos gives live online clothing advice

Fashion web shop Asos is going tooffer its customers clothing advice through Google Helpouts. They will be able to talk with one of the stylists at the web shop for fifteen minutes to get personal clothing advice.

Bridge gap between customer and store

Helpouts is a paid Google service, connecting people with experts through video chat. Asos wants to use the service to bridge the gap between the customer and the store. At least one stylist will be available for 60 hours per week to offer personal fashion advice: from Monday to Friday between 9 AM and 9 PM.


Asos had already created a similar project through Google’s free Hangouts service, but now follows several other brands that had already moved to Helpouts. Sephora is using the service to give make-up advice, while American chains Sears and Home Depot give advice about home improvement and decoration.




(Translated by Gary Peeters)

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