Amazon uses Snapchat for promotional purposes | RetailDetail

Amazon uses Snapchat for promotional purposes

Amazon uses Snapchat for promotional purposes

Amazon has opened a Snapchat account which offers deals that last a few seconds, in an attempt to boost its sales in this ever-important holiday season.

Use trends

Amazon will try to use social media to the fullest during the holiday season: it announced a new Instagram account yesterday, one that directly links people to the Amazon page when a link is clicked. Amazon also enabled a similar feature on Twitter earlier this year, allowing people to add products to their shopping cart immediately.

 

During last year's holiday season, about half of Amazon's visitors used a mobile device, which is why director of social John Yurcisin finds it very logical to invest in this technology. Snapchat and Instagram are two of the fastest growing social networks, deserving of a bit of additional attention, according to Yurcisin.

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