E-tailer Amazon will close down its online shoe store Javari on 25 June, while its array of products will be transferred to Amazon Fashion.
Competition proved too hard
Amazon has informed Javari customers that they will soon be able to browse a special section on Amazon Fashion for their shoes. Javari opened its virtual doors in October 2009, selling shoes and accessories, but Amazon has decided to shut it down again, as it cannot compete with other online fashion stores.
Amazon will still try to make the most of Javari's closure, as every customers has received a mail redirecting them to Amazon and from August onward, every Javari visitor will instantly and automatically be referred to Amazon. That means that Javari's closure has to strengthen Amazon's brand.