Alibaba unveils plans for 2016 | RetailDetail

Alibaba unveils plans for 2016

Alibaba unveils plans for 2016

Chinese internet giant Alibaba has unveiled its plans for 2016, which will be focused on three particular points according to Alibaba CEO, Daniel Zhang.

Focus on customer experience

Alibaba wants to focus on China's major cities, to expand its eCommerce activities in China's rural areas and to boost its international growth thanks to different eCommerce websites.


"We are going to consolidate and expand our current market, particularly by enhancing reputation, optimising user experience and increasing our market share in first-tier cities", Zhang said during a presentation on its expansion strategy.


Alibaba will also continue to build its Tmall Global and Taobao, by adding channels for international brands and sellers, allowing them to sell their products to Chinese customers. "We are going to build our businesses around the two brands, in order to raise their awareness among customers and offer optimal user experience", Zhang added.

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