Adidas launches second web shop

Adidas launches second web shop

German sporting brand Adidas has launched a second web shop, Adidas Specialty Sports, to sell clothing and accessories specifically focused on 'smaller' sports like rugby, swimming and cycling.

Smaller sports

While Adidas's regular website is mainly geared towards lifestyle and several larger sports (like basketball, running and football), its new website will focus on smaller sports. The new webshop is available in 6 languages and 16 countries (several European countries and China), but will only launch in the United States in 2015. That particular version will have an altered product range.

 

Each sport will get its particular section on the website, which will help athletes to find everything with one click. Adidas' first web shop will become more streamlined this way.

 

Hermes NexTec, a German Otto subsidiary, has created the new website and will keep tracking it in the future. Adidas had previously stated that it forecasts a 500 million euro turnover from e-commerce in 2015 and this second website should contribute.

Questions or comments? Please feel free to contact the editors


Alibaba exceeds expectations

17/08/2017

Chinese Alibaba has trumped analysts’ turnover and profit expectations with its first quarter results. Its profit even doubled compared to the year before.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Yoox-Net-a-Porter thrives thanks to mobile surge

03/08/2017

Online retailer Yoox-Net-a-Porter has managed to beat analysts’ expectations in the past fiscal year, thanks to a surge in mobile sales. For the first time ever, these sales contributed more than half of the retailer’s total turnover.

Lidl constructs new distribution center in Venlo

01/08/2017

Lidl will open a new distribution center in Venlo, which will cater its web shop’s customer base. The distribution center is not a Lidl Netherlands project, but apparently an international project.

Amazon places own pick-up lockers at consumers' homes

31/07/2017

Amazon announced The Hub, a system of pick-up lockers that can be placed everywhere. They come in different sizes and can be placed both inside or outside of buildings.

Amazon's profit takes enormous hit

28/07/2017

American Amazon’s profit plummeted in the second quarter and is also lower than what analysts had predicted, despite a 25 % turnover increase.

Back to top