Japanese Rakuten buys Jersey-based retailer Play.com

Rakuten, Japan's top internet retailer, has bought its British counterpart Play.com for about £25 million (just short of €30 million). Play.com is one of the biggest British e-commerce sites, specialised in the sales of DVDs, CDs and books. The webshop hopes the takeover can help them expand into such areas as clothes and accessories.

Expanding in Europe

Play.com is not the first European acquisition made by Rakuten: the group has already taken over sites like PriceMinister from France and Tradoria from Germany and is also active in Europe through Buy.com. The international expansion is necessary for the Japanese retailer as it faces threats like population decrease and lower consumer spendings in its home market. The group tries to achieve that expansion not only through acquisitions, but also through joint ventures like the one with China's main search engine Baidu.

Rakuten is currently active in over ten countries and employs more than 7000 people. Its newest acquisition Play.com is based on Jersey, technically not a member of the UK and not subject to British VAT rules.
 

Rakuten, Japan's top internet retailer, has bought its British counterpart Play.com for about £25 million (just short of €30 million). Play.com is one of the biggest British e-commerce sites, specialised in the sales of DVDs, CDs and books. The webshop hopes the takeover can help them expand into such areas as clothes and accessories.

Expanding in Europe

Play.com is not the first European acquisition made by Rakuten: the group has already taken over sites like PriceMinister from France and Tradoria from Germany and is also active in Europe through Buy.com. The international expansion is necessary for the Japanese retailer as it faces threats like population decrease and lower consumer spendings in its home market. The group tries to achieve that expansion not only through acquisitions, but also through joint ventures like the one with China's main search engine Baidu.

Rakuten is currently active in over ten countries and employs more than 7000 people. Its newest acquisition Play.com is based on Jersey, technically not a member of the UK and not subject to British VAT rules.
 

Questions or comments? Please feel free to contact the editors


Apple sales keep slipping

03/05/2017

Apple once again sold fewer iPads and iPhones in the second quarter of its fiscal year, but despite that, the American technology company increased its turnover and profit results.

Media Markt presents: experience 2.0

24/04/2017

The store as an amusement park: an elaborate experience strategy is how Media Markt will counter its online competitors. The new pilot stores in Wilrijk and Eindhoven give shoppers an overview of all the latest electronic gadgets.

Google wants to invest a lot in OLED screen production at LG

10/04/2017

Google intends to invest 1 billion won (830 million euro) in technology firm LG’s OLED screen production. These are used in smartphones, but are often in short supply.

Samsung presents strong first quarter results

07/04/2017

Korean electronics company Samsung’s preliminary results for its first quarter of 2017 were better than analysts had forecast. According to the company, the past quarter was its best in three years' time.

Swatch develops own OS for smartwatches

27/03/2017

Swiss Swatch Group is currently developing its own smartwatch OS to rival Apple and Google’s operating systems, requiring less battery power and better data protection.

Retailers seek certainty when implementing new rules for energy labels

27/03/2017

Content provided by EuroCommerce - Retailers and wholesalers are pleased with the simplification of energy labelling rules agreed by the European Parliament and the Council. Yet they warn that inconsistent or too rigid application of the rules could cause confusion and uncertainty.

 

Back to top