Japanese Rakuten buys Jersey-based retailer Play.com | RetailDetail

Japanese Rakuten buys Jersey-based retailer Play.com

Rakuten, Japan's top internet retailer, has bought its British counterpart Play.com for about £25 million (just short of €30 million). Play.com is one of the biggest British e-commerce sites, specialised in the sales of DVDs, CDs and books. The webshop hopes the takeover can help them expand into such areas as clothes and accessories.

Expanding in Europe

Play.com is not the first European acquisition made by Rakuten: the group has already taken over sites like PriceMinister from France and Tradoria from Germany and is also active in Europe through Buy.com. The international expansion is necessary for the Japanese retailer as it faces threats like population decrease and lower consumer spendings in its home market. The group tries to achieve that expansion not only through acquisitions, but also through joint ventures like the one with China's main search engine Baidu.

Rakuten is currently active in over ten countries and employs more than 7000 people. Its newest acquisition Play.com is based on Jersey, technically not a member of the UK and not subject to British VAT rules.
 

Rakuten, Japan's top internet retailer, has bought its British counterpart Play.com for about £25 million (just short of €30 million). Play.com is one of the biggest British e-commerce sites, specialised in the sales of DVDs, CDs and books. The webshop hopes the takeover can help them expand into such areas as clothes and accessories.

Expanding in Europe

Play.com is not the first European acquisition made by Rakuten: the group has already taken over sites like PriceMinister from France and Tradoria from Germany and is also active in Europe through Buy.com. The international expansion is necessary for the Japanese retailer as it faces threats like population decrease and lower consumer spendings in its home market. The group tries to achieve that expansion not only through acquisitions, but also through joint ventures like the one with China's main search engine Baidu.

Rakuten is currently active in over ten countries and employs more than 7000 people. Its newest acquisition Play.com is based on Jersey, technically not a member of the UK and not subject to British VAT rules.
 

Questions or comments? Please feel free to contact the editors


Fnac Darty and MediaMarkt Saturn enter purchase alliance

16/05/2018

French electronics retailer Fnac Darty has set up a purchase alliance with competitor MediaMarkt Saturn. Both companies will buy together when it comes to the European retail market.

Amazon looking to outbid Walmart in Flipkart deal

03/05/2018

The battle for dominance on the Indian e-commerce market seems to be stepping up a notch: Amazon may be looking to buy a majority stake in Flipkart, trying to better Walmart which already started negociations with the Indian online retailer.

Amazon is working on domestic robot

24/04/2018

Amazon is secretly working on robots for consumers. According to press agency Bloomberg, the tech giant wants to trial the robots at their employees’ homes and wants to present its domestic robots in 2019.

Fnac Darty continues growth thanks to collaborations

23/04/2018

Electronics group Fnac Darty has achieved a small turnover growth in the first quarter of 2018. The group also says it took major steps in its recovery plan: before the end of 2018, it seeks 130 million euro in synergies.

‘Schnäppcam’ lures customers back to the store

16/04/2018

It seems a lost fight to compete with web shops, but not every retailer is simply throwing in the towel. A German household appliance seller has found an original way to entice customers.

Media Saturn launches first checkout-free store in Austria

12/03/2018

Saturn has opened Europe’s first checkout-free electronics store in Austria. The former Metro Group chain offers its customers traditional sales assistance, but payments have to happen using an app.