RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Karin Bosteels
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Unilever chooses Rotterdam

icon
General15 March, 2018

The long-standing rumour has now been confirmed: Unilever will have its main office in Rotterdam, rather than London. The food and detergent giant’s board has made the call after nearly a year of debate.

 

Consolation price for London

Parent company to many well-known brands, like Axe, Knorr and Dove, Unilever used to have two main offices: one in London and one in Rotterdam, a remainder of its merger in 1930. Back then, Dutch Margarine Unie and British Lever Brothers joined forces, but it has now chosen a single main office, in Rotterdam.

Sign up for our newsletter for free

 

The decision has to protect the company from hostile take-over, like the one from competitor Kraft Heinz last year. It has partially chosen for the Netherlands, because that country has more legislation to help companies fend off unwanted acquisitions.

 

London gets to hold on to the divisional main offices for the ‘Beauty & Personal Care Division’ and the ‘Home Care Division’, which will keep a 1.2 billion euro budget in the United Kingdom, Unilever said. The food division’s main office was already in Rotterdam and will stay put.

 

One plc according to Dutch law

Unilever will also simplify its legal company structure, from a PLC according to Dutch law and a PLC according to British law. “The Unilever of the Future” will become a PLC according to Dutch law. “This reflects the fact that the shares in N.V. account for approximately 55% of the group’s combined ordinary share capital , and trade with greater liquidity than PLC shares”, the company said.

 

It will not alter its listings and remain on the stock exchanges in London, Amsterdam and New York. Most employees will not feel anything from these changes: Unilever currently has 7,300 employees in the United Kingdom and 3,100 in the Netherlands.

More about... General
See more
  • icon
    General15 September, 2026
    Amazon kicks off holiday sales with Prime Big Deal Days in October

    On October 6 and 7, Amazon is launching its Prime Big Deal Days, a 48-hour shopping event featuring exclusive discounts for Prime members. The event is intended to kick off early holiday shopping in an increasingly competitive retail market.

  • icon
    General15 September, 2026
    [In the Picture] Wingzz China: autonomous robots become commonplace, from the supermarket to the taxi

    The last three days of the Wingzz China retail tour went from Alibaba in Hangzhou to the technology companies of Shenzhen. What stands out most: autonomous robots are not a vision of the future there, but are already determining how Chinese people shop, produce, move around, and even have their...

  • icon
    General15 September, 2026
    Bol adds AI right next to the search bar

    Starting today, Bol is making its AI shopping assistant, Shophulp, available to all customers. The beta version is designed to help consumers choose products by relying less on keywords and filters and more on conversation.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Food15 September, 2026
    [In the picture] With Intermarché Express, Les Mousquetaires launch their urban offensive in Brussels
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail