Procter & Gamble France and Benelux gets new CEO

Procter & Gamble France and Benelux gets new CEO
Shutterstock

Procter & Gamble appointed a new CEO for its French and Benelux activities. Starting 1 January 2018, current marketing manager Benjamin Binot will succeed Christophe Duron.

Extensive knowledge of company

Binot graduated in 2002 and spent nearly its entirely career at the American company. He previously worked at Procter & Gamble’s US main office, where he took control of razor brand Gillette’s strategic approach.

 

Procter & Gamble feels he is the ideal successor for Duron: he knows the company very well and is skilled when it comes to finances, sales and marketing. “I look forward to start this new chapter in markets I know well and with excellent teams I also know very well, located in Brussels, Rotterdam and Paris”, Binot said about his new appointment. 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Alibaba subsidiary on its way to Belgium

23/01/2018

Chinese Alibaba is looking whether it will open an Ant Financial store in Brussels, but it has not taken a final decision just yet. Its subsidiary is focused on financial products, like Alipay.

Unilever will cut jobs at Belgian retail sales team

22/01/2018

Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Retail & wholesale support EU Plastics Strategy

19/01/2018

(Content provided by EuroCommerce) The retail and wholesale sector sees the publication of the EU Plastics Strategy as a welcome step towards a more circular economy, which it hopes will transform the way plastics are produced, used and discarded.

LensGroup acquires two German web shops

18/01/2018

Belgian LensGroup, which owns lens web shop LensOnline, has acquired two German competitors.The entry on the German market means the company is now active in five European countries.

Will your company win the bpost Omnichannel Award 2018?

18/01/2018

Which retailer will succeed Juttu in 2018 as the winner of the bpost Omnichannel Award? Candidates can now register, the award will be presented during the RetailDetail Omnichannel Congress on 1 March.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

Back to top