Hema will open stores in Middle-East | RetailDetail

Hema will open stores in Middle-East

Hema will open stores in Middle-East

Hema will head outside of Europe for the first time ever: it will open three stores in Dubai later this year. In the next five years, the Dutch chain aims to open a sizeable number of Middle-Eastern stores.


Need for affordable stores in Dubai

Dubai’s retail landscape is mostly filled with luxury stores, but its local population (mainly families) in fact need stores with affordable and high-quality products, according to Hema. That is why it will join forces with Apparel Group to open three stores in Dubai. Apparel Group manages more than 1,750 stores worldwide, for brands like Tommy HilfigerCalvin Klein and Rituals. Hema forecasts a range of new stores in the region’s other countries in the next few years.


“Non-European countries have expressed an interest in Hema for quite some time. That is why we have adapted our store formula and organization recently to allow us to open new stores in new countries rapidly and easily”, international director Richard Flint said. The company chose Dubai because of its enormous potential and geographically interesting location.


Hema recently announced its Austrian arrival, but it also wants to expand its store network in countries like France, Germany, Spain and the United Kingdom as well.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Former Delhaize CEO Denis Knoops main shareholder in 1PopUpStore


There is life after Delhaize: former Delhaize Belgium CEO, Denis Knoops, has become a majority shareholder at 1PopUpStore, which owns Chronostock, a company that is specialized in temporary stores.

“Urgent action needed against territorial supply constraints”


(content provided by EuroCommerce) Speaking to mark the launch of the Benelux study on territorial supply constraints, EuroCommerce Director-General Christian Verschueren argued for the EU to act on big brands’ fragmentation of the European market.

Action owner 3i wants to keep chain after all


Investor 3i wants to keep a hold of Action after all. Even though the owner made it seem like it was looking for a buyer, 3i now denies it.

Drastic measures for Marks & Spencer: 100 stores to shut down


British retailer Marks & Spencer wants a strict restructuring: in the next four years, it wants to shut down 100 British stores (instead of 60). “We need to do this to safeguard the future”, it said.

Action owner wants to sell stake


Action’s owner, investment firm 3i, aims to sell a part of the discount store chain next year. The Brits would want to sell a 35 % stake in the firm.

Komono wants to reach 10 physical stores this year


Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.