Store closures affect revenue of Beter Bed

Beter Bed

The compulsory store closures in the Netherlands affected Beter Bed's revenue in the first quarter. However, once customers have been able to shop by appointment again, things have improved considerably.


Omnichannel approach is paying off

In an interim trading statement, Beter Bed stated that the Covid measures weighed on the revenue in the first quarter, however, the increase in online sales could partially compensate for the damage. According to the company, the investments it made in the omnichannel approach are paying off, resulting in a significant rise in the number of online orders compared to the same period last year.


Beter Bed is pleased that its stores were allowed to reopen on 3 March, albeit only upon appointment. This arrangement is very popular with customers, and as a result, the number of in-store orders is back at the level it was before the Covid crisis.


The company does not currently qualify for financial compensation from the Dutch government. Their sales would have to decrease by at least one fifth if they wanted to be entitled to it. Beter Bed will publish its full quarterly results on 16 April.