Zalando acquires fashion convention Bread & Butter | RetailDetail

Zalando acquires fashion convention Bread & Butter

Zalando acquires fashion convention Bread & Butter

German online retailer Zalando has announced it has acquired the Bread & Butter fashion convention. It had bankrupted earlier, but will now be brought back, twice a year.

Open for consumers

Bread & Butter used to be a purely B2B (business-to-business) convention, but Zalando has set its sights higher: it wants to get rid of that limitation and open the convention to the average consumer. It is basically what founder Karl-Heinz Müller also wished to do with the convention, but those plans were halted when the convention went bankrupt in December 2014.

 

The first new edition of Bread & Butter will be on 7 - 9 July, although that will still be a B2B event. Zalando will unveil its plans for the 'new' version of the convention after this final B2B edition has passed.

 

"For me personally, this is a very nice development. The current plans are what I had in mind 2 years ago. We have a consumer market and it is clearly the way to go, with Zalando the ideal company to bring forth that change", Müller told Textilwirtschaft. He will become part of the new board and thus remain involved with the convention.

Questions or comments? Please feel free to contact the editors


Starbucks dumps plastic straws worldwide

12/07/2018

American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.

AB InBev joins forces with Efes in Russia

12/07/2018

In order to counter the decline of their success on the Russian market, Belgian beer giant AB InBev has placed its activities in Russia in a joint venture with Turkish Anadolu Efes.

Jumbo appoints new head of Belgian branch

11/07/2018

Dutch Jumbo Groep Holding has made a management reshuffle, with Peter Isaac becoming the new managing director of the group's Belgian branch. Bart van den Nieuwenhof meanwhile is set to leave the group's restaurant chain La Place.

Snacks boost Pepsico’s sales

10/07/2018

Snack and beverage giant Pepsico has recorded a slight revenue growth of 2.4 % in the second quarter of this year. Net profit however went 14 % lower, due to rising taxes.

Ahold Delhaize changes management in Greece and Romania

09/07/2018

Ahold Delhaize has announced two changes to its management team in Europe: Vassilis Stavrou becomes Brand President of Alfa Beta in Greece. He succeeds Leonidas Vrettakos, who is retiring after 21 years with the business.

Tesco and Carrefour to join forces

02/07/2018

Brexit or no Brexit, British Tesco and French Carrefour have joined forces for the purchases of both A-brand products and private labels. Service suppliers too will face a united front from now on.