After a pilot in Toulouse several months ago, the Undiz Machine formula will head to Paris with an entirely new idea to boot: the "click & capsule".
A robot boutique
The young undergarment brand Undiz, belonging to the Etam Group, had launched a totally new formula several months ago: a robot boutique called Undiz Machine which will arrive in Paris on the 15th of July, in the Rue de Rivoli. The consumer can use a computer database to look up items he or she would like to try out and large tubes will bring these items to the customer in capsules.
The Parisian store will be 270 sqm, with the majority (150 sqm) meant for Undiz' storage and stock. The store will have an industrial feel, spread over 2 floors, with a major focus on machinery.
Once the store opens mid-July, Undiz will have plenty of digital novelties on the first floor to underline its new experience, the "clik & capsule" (click and capsule). Customers can order certain products by phone and when they come to the store, these will be presented in capsules once the customer is detected.