Swarovski teams up with Maison Martin Margiela

Swarovski teams up with Maison Martin Margiela

Jewellery maker Swarovski and fashion label Maison Martin Margiela have designed a double collection of jewellery together. It will be launched this autumn as a “cobranding” initiative.

Collection of crystalactite

The double collection of jewellery – a high fashion line and a prêt-à-porter line – is manufactured from crystalactite. The material has been in the making for four years and combines crystal and white resin into a smooth block, which is then cut into several stalactite shapes.

 

“The resulting pieces combine the clarity of crystal with Margiela’s raw industrial aesthetic”, says Nadja Swarovski. “To me, these pieces are real works of art, and it certainly is a breakthrough for us in terms of our product development.”

 

Product development is one of the main reasons for this unique collaboration: “A lot of people see us as a crystal manufacturer, which is true, but actually our strength is in master cutting. At the same time it is really important for us to embrace the vision of the designers and then try to turn that into reality with our products.”

 

Why Maison Martin Margiela decided to team up with Swarovski, was not said. Maybe they want to look at the possibilities – like Donatella Versace who presented her first line of designer jewellery early July – before aiming for the absolute top.

 

Very first “cobranding” initiative

Swarovski has worked with guest designers before, but it is the first time the result of such a cooperation will be marketed as a “cobranding”: “Maison Martin Margiela for Atelier Swarovski”. The designer line will be available from November onwards in 130 Swarovski shops and in a number of Martin Margiela boutiques.

 

Prices will range from 800 euro for a pendant to 1.000 euro for a bracelet. There will also be a much cheaper prêt-à-porter collection, which will be half the price.

 

Both labels have already decided to continue their team effort. In the spring of 2014 a second collection will be launched.

Questions or comments? Please feel free to contact the editors


Carrefour rolls out discount formula Supeco in Italy

19/07/2017

The Carrefour group just opened its first full-blown Supeco store in Italy. The soft discount formula targets both families and professional customers.

Amazon Fresh expands to Hamburg

19/07/2017

Amazon continues to expand its Amazon Fresh service across Germany after its launch several months ago. Following Berlin and Potsdam, it is now available in a large part of Hamburg.

Subway trials new formula

19/07/2017

Fast food chain Subway is trialing a new formula in several of its stores, with a visually altered design and several technological innovations.

Unilever will not get Reckitt Benckiser's food division

19/07/2017

American McCormick & Co has acquired Reckitt Benckiser’s food division for 4.2 billion dollars (3.6 billion euro), trumping Unilever to the purchase.

Unilever targets Reckitt Benckiser's food division

17/07/2017

Unilever is allegedly interested in Reckitt Benckiser’s food division, but would have to fend off American Hormel Foods. Price: about 2.5 billion euro.

TripAdvisor will home deliver meals through Deliveroo

12/07/2017

Meal delivery service Deliveroo is collaborating with TripAdvisor, integrating its service into TripAdvisor. The two companies will work together in Belgium, the Netherlands and ten other countries to facilitate orders.

Back to top