Swarovski teams up with Maison Martin Margiela

Swarovski teams up with Maison Martin Margiela

Jewellery maker Swarovski and fashion label Maison Martin Margiela have designed a double collection of jewellery together. It will be launched this autumn as a “cobranding” initiative.

Collection of crystalactite

The double collection of jewellery – a high fashion line and a prêt-à-porter line – is manufactured from crystalactite. The material has been in the making for four years and combines crystal and white resin into a smooth block, which is then cut into several stalactite shapes.

 

“The resulting pieces combine the clarity of crystal with Margiela’s raw industrial aesthetic”, says Nadja Swarovski. “To me, these pieces are real works of art, and it certainly is a breakthrough for us in terms of our product development.”

 

Product development is one of the main reasons for this unique collaboration: “A lot of people see us as a crystal manufacturer, which is true, but actually our strength is in master cutting. At the same time it is really important for us to embrace the vision of the designers and then try to turn that into reality with our products.”

 

Why Maison Martin Margiela decided to team up with Swarovski, was not said. Maybe they want to look at the possibilities – like Donatella Versace who presented her first line of designer jewellery early July – before aiming for the absolute top.

 

Very first “cobranding” initiative

Swarovski has worked with guest designers before, but it is the first time the result of such a cooperation will be marketed as a “cobranding”: “Maison Martin Margiela for Atelier Swarovski”. The designer line will be available from November onwards in 130 Swarovski shops and in a number of Martin Margiela boutiques.

 

Prices will range from 800 euro for a pendant to 1.000 euro for a bracelet. There will also be a much cheaper prêt-à-porter collection, which will be half the price.

 

Both labels have already decided to continue their team effort. In the spring of 2014 a second collection will be launched.

Questions or comments? Please feel free to contact the editors


Lucas Bols drunk in love with Passoã

16/11/2017

Liquor manufacturer Lucas Bols’ turnover has grown 23.8 % in the first six months of its broken fiscal year, to 48.8 million euro. Aside from 0.5 %, the entire growth is thanks to liquor brand Passoã’s integration.

"Hunkemöller prepares IPO"

16/11/2017

According to financial press agency Bloomberg, investment company Carlyle Group ordered Rothschild bankers to prepare an IPO for Hunkemöller.

Italian Food-focused theme park opens in Bologna

16/11/2017

Fans of Italian cuisine have to head to Italian Bologna, where Eataly World opened, a theme park focused on Italian pasta, wine, pizza and more.

CEO Bernard Deryckere will leave Alpro

16/11/2017

Bernard Deryckere, who was the man behind Belgian dairy company Alpro’s international success, will leave the company after sixteen years. Apparently, he will leave because of differences of opinion with its new owner, Danone.

Ahold USA trials robot in Giant Food Store

15/11/2017

Ahold USA is currently trialing a robot in a Giant Food Store. Its job is to detect dangers and then ask for assistance. He can also point out empty shelves and check prices.

India is promised land for Belgian apples and pears

14/11/2017

India is turning into the promised land for Belgian fruit farmers. It is already Belgian apples’ most important non-European market and Belgian pears are also promoted throughout the country.

Back to top