Supermarkets' price difference with neighbouring countries grows | RetailDetail

Supermarkets' price difference with neighbouring countries grows

Supermarkets' price difference with neighbouring countries grows

Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.


Higher taxes

The Prijzenobservatorium (Price Observatory) analyzed prices of 65,000 identical products across the Netherlands, Germany, Belgium and France and concluded that the Belgian supermarkets are more expensive. On average, prices are 9.1 % lower in France, 12.9 % in the Netherlands and 13.4 % in Germany.


There are multiple reasons for those differences: Belgian taxes are higher on average, like the duties on liquor. A smaller number of inhabitants also result in smaller scale advantages for supermarkets and therefore higher prices.


No price war

Colruyt’s positioning also encourages higher prices. It may always guarantee the lowest price, but it also taps into the competition and therefore does not set the price. “Because market leader Colruyt is run so efficiently, no one will start a price war and you see prices slowly creeping upward”, retail expert Gino Van Ossel told Radio 1.


The Prijzenobservatorium’s results also have to be viewed in context. Seeing how it only compared identical items, it did not take into account the private labels or fresh fruit and vegetables, which Eurostat says are cheaper in Belgium.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

EU votes for better organic label legislation


European Parliament adopted a bill to regulate the organic industry: things will be stricter, but also fairer and clearer. An organic label and importation legislation should help promote Europe’s local organic manufacturing companies.

Heineken and Bavaria seek fortune outside of Europe


Even though the European beer market continues to struggle, Dutch brewery groups Heineken and Bavaria have published growing turnovers. Bavaria set a record turnover, Heineken raised its turnover 4.3 % in the past quarter.

Danone boasts strongest like-for-like turnover increase in past five years


French food giant Danone’s first quarter was an impressive one: like-for-like turnover grew 4.9 %, its best performance in the past five years.

Weak dollar has negative impact on Unilever


Unilever has seen its first quarter turnover drop more than 5 % because of negative exchange rate fluctuations. Excluding that impact, the food and care product manufacturer’s turnover would have grown 3.4 %.

End in sight for price dispute between Nestlé and Colruyt, Edeka and Intermarché?


ColruytEdeka and Intermarché are approaching a deal in their price dispute with Nestlé. The Swiss food manufacturer will make concessions in a new proposal as the retailers’ supplies are dwindling.

Carrefour and E.Leclerc start arms race for urban pick-up locations


The French e-commerce market has seemingly opened up a new area of competition: Carrefour and E.Leclerc have both opened so-called “drives piéton”, pick-up locations for pedestrians in urban centers.