Dutch chain Suit Supply has opened its first Russian store, which is the thirteenth country for the chain, in its capital Moscow.
Franchise formula in Russia
The store in Moscow is 400 sqm and is based in the former Red October chocolate factory, according to RetailNews. Suit Supply will work with franchisees in Russia, similar to its operations in Belarus, Mexico and the Baltics. In Western Europe, the United States and Canada, the company runs its own stores.
The chain will also open its very first shop-in-shop this summer, in the luxury department store Stanley Korshak in Dallas. It will look like a regular store, with a tailor who can custom-fit suits, but placed inside the department store. Currently, Suit Supply already has 11 stores in the United States.