Selfridges wants gender-neutral shopping experience

Selfridges wants gender-neutral shopping experience

On 12 March, Selfridges will launch its Agender Project, aimed at showing customers a stereotype-surpassing shopping experience while also selling unisex clothing.

Cultural shift

The project will take place on the first two floors of the Selfridges in Oxford Street (London), with additional showcases in Manchester and Birmingham and on its website.

 

Selfridges will even add several unisex collections from well-known designers like Comme des Garçons and Ann Demeulemeester. Its in-store mannequins will also be replaced with gender-neutral versions.

 

The company claims it wants to tap into the cultural shift that is currently taking place. An increasing number of fashion brands are wiping away the barriers between male and female fashion. The Agender Project will run from 12 March until the end of April.

Questions or comments? Please feel free to contact the editors


Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top