Selfridges wants gender-neutral shopping experience

Selfridges wants gender-neutral shopping experience

On 12 March, Selfridges will launch its Agender Project, aimed at showing customers a stereotype-surpassing shopping experience while also selling unisex clothing.

Cultural shift

The project will take place on the first two floors of the Selfridges in Oxford Street (London), with additional showcases in Manchester and Birmingham and on its website.

 

Selfridges will even add several unisex collections from well-known designers like Comme des Garçons and Ann Demeulemeester. Its in-store mannequins will also be replaced with gender-neutral versions.

 

The company claims it wants to tap into the cultural shift that is currently taking place. An increasing number of fashion brands are wiping away the barriers between male and female fashion. The Agender Project will run from 12 March until the end of April.

Questions or comments? Please feel free to contact the editors


Scotland is first to enforce minimum alcohol price

21/11/2017

Scotland is the first in the world to finally enforce a minimum price for alcohol. The law as approved in 2012, but whisky distillers managed to block the legislation up until now.

Europe approves organic reform, Belgium abstains

21/11/2017

The European Commission approved new legislation to simplify organic agriculture in Europe. It will be enacted in July 2020. There was no agreement among Belgian politicians, which is why Belgium abstained.

Greenpeace creates critical parody of Coca-Cola's Christmas commercial

20/11/2017

Many people consider Coca-Cola’s Christmas ad to signal the start of the holiday season. However, this time around, Greenpeace created a parody to highlight the pollution at the hands of the soda manufacturer.

Alibaba invests 2.5 billion euro in Auchan subsidiary

20/11/2017

Chinese eCommerce giant Alibaba acquired a 36 % stake in supermarket firm Sun Art Retail Group, China’s second largest supermarket chain with 450 supermarkets. French retailer Auchan is the group’s largest shareholder.

Lucas Bols drunk in love with Passoã

16/11/2017

Liquor manufacturer Lucas Bols’ turnover has grown 23.8 % in the first six months of its broken fiscal year, to 48.8 million euro. Aside from 0.5 %, the entire growth is thanks to liquor brand Passoã’s integration.

"Hunkemöller prepares IPO"

16/11/2017

According to financial press agency Bloomberg, investment company Carlyle Group ordered Rothschild bankers to prepare an IPO for Hunkemöller.

Back to top