Sainsbury’s launches app to combat food waste Sainsbury’s launches app to combat 15 billion in food waste | RetailDetail

Sainsbury’s launches app to combat 15 billion in food waste

Sainsbury’s launches app to combat 15 billion in food waste

British supermarket chain Sainsbury’s hopes to make customers aware of their food-wasting habits with an app that advises them how to cook and shop. British households waste up to 7 million tons of food each year, worth 14.6 billion euro.

7 million tons of food

On average, two in five apples and one in five bananas never get eaten, but an astonishing four out of five families believe they hardly waste food. This prompted the supermarket chain to develop an app (Winnow) to warn people, who it feels are “in denial”, about their consumption habits. The app will record how much and what type of food is discarded and then displays the money the customer basically just threw away. It also keeps track about the items that are often bought but never eaten (like bananas or bagged salads).

 

The app, based on technology to track waste in restaurants, is currently being tested by a selected group of customers, including British Members of Parliament. Preliminary results indicate the app has helped lower food waste 68 % or an equivalent of 258 pounds (300 euro) per year.

 

It does require effort from the customer, because he has to weigh the binned items and tell why it is being thrown away. Depending on the habits, the app will then inform to alter cooking times or to lower the amount bought. Paul Crewe, head of sustainability at Sainsbury’s: “Winnow is brilliant because it not only highlights the cost associated with food waste, but challenges you to beat your own records.”

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Discounters' major opportunities for growth in Western Europe

16/07/2018

Despite the multitude of stores in most European markets, discounters plan to open up to ten million square metres of store surface in five years' time. Even in so-called saturated markets they still see a lot of chances for growth, LZ Retailytics says.

Contamination bites huge chunks of Greenyard's value

16/07/2018

Vegetable producer Greenyard is under attack after a listeria contamination in its Hungarian factory. The company says to have taken all necessary measures, but the share price plummets.

Starbucks dumps plastic straws worldwide

12/07/2018

American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.

AB InBev joins forces with Efes in Russia

12/07/2018

In order to counter the decline of their success on the Russian market, Belgian beer giant AB InBev has placed its activities in Russia in a joint venture with Turkish Anadolu Efes.

Jumbo appoints new head of Belgian branch

11/07/2018

Dutch Jumbo Groep Holding has made a management reshuffle, with Peter Isaac becoming the new managing director of the group's Belgian branch. Bart van den Nieuwenhof meanwhile is set to leave the group's restaurant chain La Place.

Snacks boost Pepsico’s sales

10/07/2018

Snack and beverage giant Pepsico has recorded a slight revenue growth of 2.4 % in the second quarter of this year. Net profit however went 14 % lower, due to rising taxes.