Sainsbury’s launches app to combat 15 billion in food waste

Sainsbury’s launches app to combat 15 billion in food waste

British supermarket chain Sainsbury’s hopes to make customers aware of their food-wasting habits with an app that advises them how to cook and shop. British households waste up to 7 million tons of food each year, worth 14.6 billion euro.

7 million tons of food

On average, two in five apples and one in five bananas never get eaten, but an astonishing four out of five families believe they hardly waste food. This prompted the supermarket chain to develop an app (Winnow) to warn people, who it feels are “in denial”, about their consumption habits. The app will record how much and what type of food is discarded and then displays the money the customer basically just threw away. It also keeps track about the items that are often bought but never eaten (like bananas or bagged salads).

 

The app, based on technology to track waste in restaurants, is currently being tested by a selected group of customers, including British Members of Parliament. Preliminary results indicate the app has helped lower food waste 68 % or an equivalent of 258 pounds (300 euro) per year.

 

It does require effort from the customer, because he has to weigh the binned items and tell why it is being thrown away. Depending on the habits, the app will then inform to alter cooking times or to lower the amount bought. Paul Crewe, head of sustainability at Sainsbury’s: “Winnow is brilliant because it not only highlights the cost associated with food waste, but challenges you to beat your own records.”

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Aldi Nord and Aldi Süd collaborate for animal welfare

18/01/2018

Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

Rewe uses chocolate pudding to see how little sugar is acceptable

18/01/2018

German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.

Lidl dials down its American ambitions

18/01/2018

Lidl had hoped to have about a hundred stores in the United States by the summer, but will be forced to adjust its first-year goals. The German chain currently has 49 stores in the United States.

Carrefour looks back on difficult year

17/01/2018

Despite a fourth quarter improvement, French Carrefour has been through a very difficult year. Next week, CEO Alexandre Bompard is expected to set out new guidelines in order to give the retail giant's results a new push.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

AB InBev sells two German beers

17/01/2018

AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.

Back to top