Primark heads to Antwerp

Primark heads to Antwerp

The 12,000 people who have liked "We want a Primark in Antwerp" on Facebook will have cause to celebrate, because well-informed sources have indicated that the Irish chain will come to Antwerp, replacing Forever 21 on the city's main shopping street Meir.

Irish chain picks up the pace

Primark portrays itself as the Anglo-Saxon H&M and currently has one Belgian store, located in Liège's shopping centre, Médiacité, since 2009.

 

It has now picked up the pace of its Belgian expansion: it will open a new store in Ghent after the summer, Brussels will also get a store in a former Forever 21 store and the East of the country will welcome Primark in Hasselt. By 2016, also southern Charleroi should also have its own Primark.

 

Advantageous for Meir

Longstanding rumours have talked about a store in Antwerp, with the prime location being the Forever 21 store at the Meir. Allegedly, Forever 21 wants to leave because of the high rental cost and the store has failed to live up to its ambitions.

 

"We are sure that Primark is planning to solidify its network and that it is on the lookout for an ideal Antwerp location, but there has not been any official confirmation", Antwerp's location manager Rob Soeterboek explained.

 

"If the rumours turn out to be true, it would be excellent news as Primark has shown to generate a lot of attention, something that will benefit everyone. The question is whether the rumoured location offers enough space to fully deploy their concept. We would also want Forever 21 to stay, but we have also heared talks that they want out."

Questions or comments? Please feel free to contact the editors


Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top