Swedish H&M's subsidiary & Other Stories has opened its first Dutch store, in a former Intertoys store in Amsterdam. The two-floor 650 sqm store will not only sell clothing, but also accessories, jewelry and beauty products.
"Love the Amsterdam style"
"It is fantastic to finally have a store in Amsterdam. The diversity in the street is inspiring, with a wide range of personal styles. People have a quirky style and combine things in an unexpected, but inspiring way. We cannot wait to get to know the Amsterdamers better", managing director Samuel Fernström said.
& Other Stories was founded in 2013 and is positioned between the luxurious COS brand and the fast-fashion H&M brand. It already has stores in London, Milan, Stockholm and Antwerp among others.