The worldwide sale of pregnancy clothes will keep growing 2.1 % per year until 2019, mainly in countries like India. However, richer countries will not follow suit as they deal with the repercussions of the lowest level of pregnancies ever.
More clothing for women working away from home
Research firm Research and Markets have revealed its Global Maternity Wear Market 2015 - 2019 and some very clear trends were revealed: an increasing number of future mothers work away from home, which means they prefer comfortable clothing they can also wear at work.
Important to note is that plenty of of women want to work as long as possible, particularly in countries like the United States and the United Kingdom. That means all kinds of maternity clothing has to be available, to cover all stages of the pregnancy. Maternity clothes that was focused on work-related circumstances or relaxation accounted for about half of all maternity clothes sold in 2014.
Belly can be seen
Another trend is the preference for tight maternity clothes, to follow the shape of the body as there is no longer a need to hide the growing belly.
Pregnant women also prefer natural fabrics, in order to avoid harming their baby's health. A manufacturer like Boob Design takes full advantage of this by adding 82 % natural cotton to its maternity clothing.
According to the report, the biggest manufacturers are Amoralia, Destination Maternity, Envie de Fraises, Isabella Oliver and Mothercare. Arcadia, JoJo Maman Bébé, Mamas & Papas, The Gap, Triumph Apparel, Ripe Maternity, Thyme Maternity and Mom & Me also sold well.