Market for maternity wear has annual growth of 2 % | RetailDetail

Market for maternity wear has annual growth of 2 %

Market for maternity wear has annual growth of 2 %

The worldwide sale of pregnancy clothes will keep growing 2.1 % per year until 2019, mainly in countries like India. However, richer countries will not follow suit as they deal with the repercussions of the lowest level of pregnancies ever.

More clothing for women working away from home

Research firm Research and Markets have revealed its Global Maternity Wear Market 2015 - 2019 and some very clear trends were revealed: an increasing number of future mothers work away from home, which means they prefer comfortable clothing they can also wear at work.

 

Important to note is that plenty of of women want to work as long as possible, particularly in countries like the United States and the United Kingdom. That means all kinds of maternity clothing has to be available, to cover all stages of the pregnancy. Maternity clothes that was focused on work-related circumstances or relaxation accounted for about half of all maternity clothes sold in 2014.

 

Belly can be seen

Another trend is the preference for tight maternity clothes, to follow the shape of the body as there is no longer a need to hide the growing belly.

 

Pregnant women also prefer natural fabrics, in order to avoid harming their baby's health. A manufacturer like Boob Design takes full advantage of this by adding 82 % natural cotton to its  maternity clothing.

 

According to the report, the biggest manufacturers are Amoralia, Destination Maternity, Envie de Fraises, Isabella Oliver and Mothercare. Arcadia, JoJo Maman Bébé, Mamas & Papas, The Gap, Triumph Apparel, Ripe Maternity, Thyme Maternity and Mom & Me also sold well.

Questions or comments? Please feel free to contact the editors


Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.

Carrefour and Tencent launch high-tech store in Shanghai

22/05/2018

The recently launched ‘Le Marché’ store formula, a first collaboration between Carrefour and Tencent, allows customers to pay with face recognition at unmanned checkouts.

Hoegaarden moves part of production to Vietnam and China

18/05/2018

Hoegaarden experiences strong growth in Asia, but is losing ground in Europe. That is why AB InBev will move part of the production to China and Vietnam: the brewery in Hoegaarden will lower cut its production days by 2 a week.

Holland & Barrett wants vegan stores

17/05/2018

British health chain Holland & Barrett (previously known in the Benelux as Essenza) plans to open completely vegan stores, a trend the chain needs to follow according to CEO Peter Aldis.

Nestlé on a diet: cuts back sugar, fat and salt levels

17/05/2018

Nestlé wants to lower its sugar, salt and fat levels to play into the global demand for healthier food.