Jeremy Scott has to reinvent Moschino | RetailDetail

Jeremy Scott has to reinvent Moschino

Jeremy Scott has to reinvent Moschino

39-year-old American designer Jeremy Scott has become Moschino’s newest creative director. He follows in the footsteps of Rosella Jardina, who had run the company after founder Franco Moschino had passed away in 1994. Scott will be leading the Italian fashion house, on top of leading his very own brand.

Provocative designer has to create new identity

Moschino hopes Scott is able to turn the page for the fashion house, attracting young people. He is described as “a designer capable of re-interpreting the identity and the essence of Moschino”. Moschino was founded in 1983 as a brand ignoring contemporary trends. Scott is also known for his provocative style: he created Adidas shoes with fluffy teddy bears and leopard print.

 

He created a name for himself, designing for Madonna, Lady Gaga and Rihanna. He also worked for Longchamp and Swatch, was nominated for a Council of Fashion Designers of America’s Best Young Designer Award and won a Venus de la Mode Award.

 

His first Moschino collection is expected next February at the Milan fashion week.

 

 

(translated by Gary Peeters)

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