Inditex to compete with Primark through re-launch Lefties | RetailDetail

Inditex to compete with Primark through re-launch Lefties

Inditex to compete with Primark through re-launch Lefties

Inditex, the parent company of Zara, is thinking about re-launching its low-cost chain Lefties, to compete with Irish price buster Primark. Lefties currently has about a hundred locations in Spain and Portugal.

New chain for Inditex?

There are persistent rumours in the Spanish fashion sector about the possibility that Inditex will renew its cheaper chain Lefties as an answer to the ever rising success of Irish price buster Primark. The Irish chain already has 35 shops in Spain and has developed into the favourite of real estate promoters and shopping centres.

 

Those same sources also say it is not out of the question Inditex will launch a new name (as H&M recently did with COS, but in a lower segment). The Spanish fashion company did register the brand name Anxeri in March 2011. Back then speculation was that Inditex would launch a chain for shoes and accessories.

 

Inditexneither confirms nor denies the news, which was reported by Spanish magazine Expansión. Sources within the company do say the company is thinking about “renewing the image” of Lefties. They also add that brainstorming about something like this is “very common” and that there definitely is no “new low-cost chain” on the table.

 

From outlet to low-cost

Lefties, founded in 1993 as an outlet for unsold items of Zara from previous seasons, eventually started standing on its own legs and has about a hundred shops in Spain and Portugal, with an own collection for men, women and children. The profile of the chain is clearly to be cheaper than Zara.

 

Because of the lasting crisis and the rising success of chains that sell fashion at a discount, a further expansion – also geographically – of Lefties could be possible. We will have to wait and see what this “brainstorm” of the retail giant will bring in the future.

Questions or comments? Please feel free to contact the editors


EU votes for better organic label legislation

20/04/2018

European Parliament adopted a bill to regulate the organic industry: things will be stricter, but also fairer and clearer. An organic label and importation legislation should help promote Europe’s local organic manufacturing companies.

Heineken and Bavaria seek fortune outside of Europe

19/04/2018

Even though the European beer market continues to struggle, Dutch brewery groups Heineken and Bavaria have published growing turnovers. Bavaria set a record turnover, Heineken raised its turnover 4.3 % in the past quarter.

Danone boasts strongest like-for-like turnover increase in past five years

19/04/2018

French food giant Danone’s first quarter was an impressive one: like-for-like turnover grew 4.9 %, its best performance in the past five years.

Weak dollar has negative impact on Unilever

19/04/2018

Unilever has seen its first quarter turnover drop more than 5 % because of negative exchange rate fluctuations. Excluding that impact, the food and care product manufacturer’s turnover would have grown 3.4 %.

End in sight for price dispute between Nestlé and Colruyt, Edeka and Intermarché?

17/04/2018

ColruytEdeka and Intermarché are approaching a deal in their price dispute with Nestlé. The Swiss food manufacturer will make concessions in a new proposal as the retailers’ supplies are dwindling.

Carrefour and E.Leclerc start arms race for urban pick-up locations

17/04/2018

The French e-commerce market has seemingly opened up a new area of competition: Carrefour and E.Leclerc have both opened so-called “drives piéton”, pick-up locations for pedestrians in urban centers.