Inditex, the parent company of Zara, is thinking about re-launching its low-cost chain Lefties, to compete with Irish price buster Primark. Lefties currently has about a hundred locations in Spain and Portugal.
New chain for Inditex?
There are persistent rumours in the Spanish fashion sector about the possibility that Inditex will renew its cheaper chain Lefties as an answer to the ever rising success of Irish price buster Primark. The Irish chain already has 35 shops in Spain and has developed into the favourite of real estate promoters and shopping centres.
Those same sources also say it is not out of the question Inditex will launch a new name (as H&M recently did with COS, but in a lower segment). The Spanish fashion company did register the brand name Anxeri in March 2011. Back then speculation was that Inditex would launch a chain for shoes and accessories.
Inditexneither confirms nor denies the news, which was reported by Spanish magazine Expansión. Sources within the company do say the company is thinking about “renewing the image” of Lefties. They also add that brainstorming about something like this is “very common” and that there definitely is no “new low-cost chain” on the table.
From outlet to low-cost
Lefties, founded in 1993 as an outlet for unsold items of Zara from previous seasons, eventually started standing on its own legs and has about a hundred shops in Spain and Portugal, with an own collection for men, women and children. The profile of the chain is clearly to be cheaper than Zara.
Because of the lasting crisis and the rising success of chains that sell fashion at a discount, a further expansion – also geographically – of Lefties could be possible. We will have to wait and see what this “brainstorm” of the retail giant will bring in the future.