Higher costs cut into Spadel profit | RetailDetail

Higher costs cut into Spadel profit

Higher costs cut into Spadel profit

Belgian drinks manufacturer Spadel 's turnover in 2016 grew several percent, despite a very strong year in 2015. However, because of increased marketing costs, profit dropped.

Strong growth in Belgium

Spadel's consolidated turnover grew 3.5 % to 250.4 million euro. "This increased turnover despite a extremely favourable July 2015, reflects the bottled water market's growth which followed the increased consumer demand for natural and healthy products", Spadel writes. 


Belgian turnover grew 6.7 % mainly thanks to products with smaller volume, designed for consumption on the go. Dutch turnover grew 1.1 % for similar reasons and French turnover went up 1.8 %. The United Kingdom posted the largest growth, up 8.6 %.


Regardless, Spadel's operating income dropped 18.1 % to 25.1 million euro. "The drop in operating income is mainly because of considerable advertising and sales costs related to the Benelux launch of our newest line of lemonades, based on 100 % natural ingredients."


Invest in non-fizzy soda

The company's overall expenses also grew, in part because of an aseptic bottling line and the automization of its supply chain in its Spa plant. The one-time costs related to its Bulgarian Devid AD acquisition were factored into the results. Net profit ended up at 17.2 million euro, down 18.1 % compared to 2015.


For 2017, Spadel will continue to focus on sodas based on natural mineral water, with a new generation of non-fizzy sodas for the Benelux market. Obviously, this will require another marketing push.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Spar will trial contact-free and cash register-free payments


Retail Partners Colruyt Group – Colruyt Group’s entrepreneurial division – is creating an app for Spar which allows customers to use their smartphones to scan and pay for their own groceries.

Record results for Henkel


German Henkel experienced a strong 2017, with record numbers for both its profit and turnover. The company managed to surpass the 20 billion euro turnover milestone for the first time.

Duvel Moortgat adds Italian brewery


Duvel Moortgat increased its minority stake in Italian brewery Birrificio del Ducato to 70 %. The Belgian brewery, known for Vedett, has been part of the brewery near Parma since 2016.

Merger paid off for Fnac Darty


French entertainment and electronics retailer Fnac Darty, the group which owns Belgian Vanden Borre and Dutch BCC, experienced a “solid 2017”, with a nearly 40 % turnover increase.

Colruyt removes Nestlé products from its shelves


Colruyt has taken at least 18 Nestlé products from its shelves, because it failed to reach a deal about the pricing. For that reason, the products have been temporarily removed from Colruyt stores.

Supermarkets react to European farmer welfare proposal


Some supermarkets are not happy about the European Commission’s intention to give farmers higher prices. Dutch, German, Austrian distributors warn this will lead to higher prices for the consumers.

Back to top