Excellent year for Superdry | RetailDetail

Excellent year for Superdry

Excellent year for Superdry

Supergroup, Superdry's parent company, has had an excellent fiscal year 2013-2014 even though it struggled in its last quarter when like-for-like sales dropped.

Weaker fourth quarter

Supergroup managed a 431 million pound (520 million euro) turnover in 2013-2014, almost a fifth higher than the year before. The turnover in its own stores rose 17.7 % to 285.4 million pounds, with wholesale turnover up 23.5 % to 145.6 million pounds.


Its final quarter (up to 26 April) was not quite as good as the previous quarters with turnover down 3.1 % compared to the same quarter the year before. The explanation is clear though: Easter was a bit later this year and Superdry managed to sell a large part of its stock (with discounts) during that particular holiday on eBay last year.


516 Superdry Stores

"We have delivered a solid performance over the past year whilst managing a smooth transition to our new distribution centre and the implementation of the merchandising management system", CEO Julian Dunkerton said.


"The reaction to our autumn/winter 2014/15 collections is encouraging and, with a strong pipeline of new stores, particularly in mainland Europe, positions us well for the year ahead. The strength of the Superdry brand and the investment we have made in our teams leaves me confident in our ability to deliver the growth strategy."


Supergroup has opened its first Superdry Store in 2004 and now has 516 stores, with the majority in franchise or concession.

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