Excellent year for Superdry

Excellent year for Superdry

Supergroup, Superdry's parent company, has had an excellent fiscal year 2013-2014 even though it struggled in its last quarter when like-for-like sales dropped.

Weaker fourth quarter

Supergroup managed a 431 million pound (520 million euro) turnover in 2013-2014, almost a fifth higher than the year before. The turnover in its own stores rose 17.7 % to 285.4 million pounds, with wholesale turnover up 23.5 % to 145.6 million pounds.

 

Its final quarter (up to 26 April) was not quite as good as the previous quarters with turnover down 3.1 % compared to the same quarter the year before. The explanation is clear though: Easter was a bit later this year and Superdry managed to sell a large part of its stock (with discounts) during that particular holiday on eBay last year.

 

516 Superdry Stores

"We have delivered a solid performance over the past year whilst managing a smooth transition to our new distribution centre and the implementation of the merchandising management system", CEO Julian Dunkerton said.

 

"The reaction to our autumn/winter 2014/15 collections is encouraging and, with a strong pipeline of new stores, particularly in mainland Europe, positions us well for the year ahead. The strength of the Superdry brand and the investment we have made in our teams leaves me confident in our ability to deliver the growth strategy."

 

Supergroup has opened its first Superdry Store in 2004 and now has 516 stores, with the majority in franchise or concession.

Questions or comments? Please feel free to contact the editors


New CEO for Nestlé Belgilux

23/11/2017

Nestlé announced that Michel Mersch will become Nestlé Belgilux’ new CEO. He will succeed Alexander von Maillot, who will transfer back to the Swiss main office.

Rémy Cointreau's expensive cognacs perform well in Asia

23/11/2017

French liquor group Rémy Cointreau had an excellent third quarter. Its more expensive bottles of cognac were very popular, especially in China, Japan and Singapore.

Online FMCG sales continue to soar

22/11/2017

According to a new Kantar Worldpanel report, online grocery sales grew 30 %, in stark contrast with the overall 1.3 % increase. Online sales now contribute 4.6 % to the overall FMCG sales, but that will grow to 10 % (145 billion euro) by 2025.

Nestlé considers Hain Celestial acquisition

22/11/2017

Nestlé is allegedly interested in a Hain Celestial acquisition. The food company manufactures organic and vegetarian food and is currently valued at about 3.5 billion euro.

Scotland is first to enforce minimum alcohol price

21/11/2017

Scotland is the first in the world to finally enforce a minimum price for alcohol. The law as approved in 2012, but whisky distillers managed to block the legislation up until now.

Europe approves organic reform, Belgium abstains

21/11/2017

The European Commission approved new legislation to simplify organic agriculture in Europe. It will be enacted in July 2020. There was no agreement among Belgian politicians, which is why Belgium abstained.

Back to top