Dutch clothing chain Didi has opened a new store in Utrecht last week, making use of the Pretty Different concept. Nostalgic materials and modern design elements are the basis of the new type of store.
Online shopping in stores
The concept store's prime task is to inspire customers. "In an era where an increasing number of shoppers buys items online, we want to offer women a real, authentic experience and bring a smile to their face as they shop. Our store is more than a clothing store, a source of inspiration, a personal shopping stop and an experience all in one", 3D Fashion director Yasha Elzas said. "We dare to be Pretty Different in our store."
Didi also immediately added it will implement the next step in its omnichannel strategy next year. It recently launched its click & collect initiative and will offer its customers an opportunity to shop online in its stores next year.