British chain Debenhams has relaunched its 'personal styling service' in its Oxford Street store in London after it had redesigned the entire store with a 30 million euro update.
Trinny and Susannah
To assist the relaunch of the Personal Stylist service, every stylist had to follow a course to see how they could transfer current trends to fit the taste, budget and body shape of the customer. Men are not excluded from this and can also get their own stylish advice.
"Since Trinny and Susannah brought dressing for your shape to the nation 13 years ago, we've based our wardrobes on a set of rules designed around what we believed our shapes to be. For many this has created confusion about anything outside of those few shapes - and it has never been extended to men. Our new free Personal Stylist service and body-shape guide is about giving shoppers simple tools to help them look and feel fabulous", specialist Gaynor Davey told Fashion United.
Research has shown that 86 % of customers found it too hard to dress to their own shape, which is why Debenhams has developed a guide comparing body shapes to fruit (for women) and vegetables (for men). You have the well-known pear shape, but also the "double cherry" and the strawberry, while men talk about the parsnip, leek and aubergine.