Belgian fashion brand CKS has handed out coupons for its newest winter collection. In itself, that is not really remarkable, but the coupons were entirely made out of ice and therefore slowly melted away.
Frozen clothing as well
Every customer in possession of such an ice-cold coupon received a 10 euro discount on CKS' newest collection. Obviously, it was only valid until the coupon disappeared.
"We created this campaign based on one of the themes in our new collection, as it is inspired on the northern regions, the cold and the ice of the fjords, containing a lot of cool colours, brought in a warm package", CKS stylist Lize Vandenbreeden said. "We wanted to invoke the mystical element of that world of ice and col, using pastel colours which are usually present in summer collections. We combined those with warm, winter-tinted materials."
The ice sculptors from Ice Blocks (hailing from Ingelmunster) created the ice blocks. In Antwerp, some of the clothing items were also frozen and put in the street and the shop windows. It will also "freeze" an item per day on its web shop and customers that find this item, have a chance to win a coupon.