Cheap Monday launches eyewear frame collection | RetailDetail

Cheap Monday launches eyewear frame collection

Cheap Monday launches eyewear frame collection

Clothing brand Cheap Monday, an H&M subsidiary, has teamed up with Specsavers to launch an eyewear frame collection for the British market, geared towards Cheap Monday customers.

Fashion accessory

Cheap Monday and Specsavers will create 17 different models, both for prescription glasses and sunglasses, meant to complete Cheap Monday's collection as accessories. "We have the same price philosophy. We both want eyewear frames to become a fashion accessory and in order to achieve this, the price range is crucial. Glasses are normally quite expensive, so most consumers do not seem them as a fashion accessory", Cheap Monday's Aadland Stølen told FashionUnited.


"Cheap Monday was originally a denim and jeans brand. Our glasses are designed to be worn like a pair of jeans", he added. The grunge look from the 1990's were the inspiration for the designs, which will cost 99 pounds (120 euro).

Questions or comments? Please feel free to contact the editors

Starbucks fast-tracks design of recyclable, compostable cup


Coffee chain Starbucks is committing 10 million dollars (8 million euros) to bring a fully recyclable and compostable cup to the market within the next three years. Currently, some six billion Starbucks cups are distributed per year, an impressive 1% of the world's total. 

HelloFresh buys American competitor and achieved strong growth in 2017


HelloFresh’ turnover last year grew 52 %, bringing it closer to profitability. The German meal box delivery service believes it will become profitable before the end of the year.

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


Picnic's co-founder Michiel Muller has confirmed earlier rumours that his Dutch online supermarket was trialing in Germany. He added that the trials were done under the brand name Sprinter.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

Back to top