Cheap Monday launches eyewear frame collection

Cheap Monday launches eyewear frame collection

Clothing brand Cheap Monday, an H&M subsidiary, has teamed up with Specsavers to launch an eyewear frame collection for the British market, geared towards Cheap Monday customers.

Fashion accessory

Cheap Monday and Specsavers will create 17 different models, both for prescription glasses and sunglasses, meant to complete Cheap Monday's collection as accessories. "We have the same price philosophy. We both want eyewear frames to become a fashion accessory and in order to achieve this, the price range is crucial. Glasses are normally quite expensive, so most consumers do not seem them as a fashion accessory", Cheap Monday's Aadland Stølen told FashionUnited.

 

"Cheap Monday was originally a denim and jeans brand. Our glasses are designed to be worn like a pair of jeans", he added. The grunge look from the 1990's were the inspiration for the designs, which will cost 99 pounds (120 euro).

Questions or comments? Please feel free to contact the editors


Aldi Nord and Aldi Süd collaborate for animal welfare

18/01/2018

Aldi Nord and Aldi Süd will join forces for a unique collaboration: they will launch their own animal welfare quality mark. “Fair & Gut” (Fair and Good) will launch in Germany for poultry products, but steadily expand.

Rewe uses chocolate pudding to see how little sugar is acceptable

18/01/2018

German supermarket chain Rewe has asked its customers how little sugar they can bear. It aims to lower its private label’s sugar levels, but the consumer will decide by how much.

Lidl dials down its American ambitions

18/01/2018

Lidl had hoped to have about 100 stores in the United States by the summer, but will be forced to adjust its first-year goals. It currently has 49 stores in the United States.

Carrefour looks back on difficult year

17/01/2018

Despite an fourth quarter improvement, Carrefour experienced a very difficult year. There was no growth in Belgium either and it now all depends on CEO Bompard’s new guidelines, which will be revealed next week.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

AB InBev sells two German beers

17/01/2018

AB InBev has sold German beer brands Diebels and Hasseröder, alongside its breweries, to investment fund CKCF. The new owner wants to invest more in the two beer brands.

Back to top