Burberry will unite all of its brands | RetailDetail

Burberry will unite all of its brands

Burberry will unite all of its brands

British luxury fashion company Burberry plans to bring together all of its brands under one umbrella. Customers should find this much easier to see which products are all part of the Burberry brand.

British roots

Fashion company Burberry also has other brands, like Prorsum, London and Brit, but those brands will disappear by the end of 2016, leaving only Burberry as brand name. CEO Christopher Bailey says he wants to strengthen the company's British roots as all of Burberry's products, even those from other brands, are developed in London.

 

It has also revealed its plans to build a 50 million pound (70.5 million euro) new construction facility in Leeds, which should be ready in 2019. The manufacturing plant will mostly make raincoats and employ more than 1,000 people.

 

The British company was forced to lower its forecast, because Asian sales had fallen.

Questions or comments? Please feel free to contact the editors


Cultured meat in stores by 2021?

18/07/2018

Commercialization of laboratory cultured meat is coming closer. Pioneer Mosa Meat has raised 7.5 million euros for the construction of a factory that will bring an affordable product to the market within three years.

Discounters' major opportunities for growth in Western Europe

16/07/2018

Despite the multitude of stores in most European markets, discounters plan to open up to ten million square metres of store surface in five years' time. Even in so-called saturated markets they still see a lot of chances for growth, LZ Retailytics says.

Contamination bites huge chunks of Greenyard's value

16/07/2018

Vegetable producer Greenyard is under attack after a listeria contamination in its Hungarian factory. The company says to have taken all necessary measures, but the share price plummets.

Starbucks dumps plastic straws worldwide

12/07/2018

American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.

AB InBev joins forces with Efes in Russia

12/07/2018

In order to counter the decline of their success on the Russian market, Belgian beer giant AB InBev has placed its activities in Russia in a joint venture with Turkish Anadolu Efes.

Jumbo appoints new head of Belgian branch

11/07/2018

Dutch Jumbo Groep Holding has made a management reshuffle, with Peter Isaac becoming the new managing director of the group's Belgian branch. Bart van den Nieuwenhof meanwhile is set to leave the group's restaurant chain La Place.