Burberry sales boosted in third quarter | RetailDetail

Burberry sales boosted in third quarter

Burberry sales boosted in third quarter

British fashion brand Burberry has managed to grow its third quarter turnover 15 %. Its online sales were a highlight, but its Hong Kong performance dipped slightly lower.

Hong Kong setback

Burberry's third quarter turnover reached 604 million pounds (778 million euro), which is an 8 % like-for-like growth. Its EMEIA (Europe, Middle East, India and Africa) region and its American regions even had double-digit like-for-like turnover growth. Its Asia Pacific only managed a small growth, mainly because of a troublesome Hong Kong situation.


"15 percent underlying growth in retail sales reflects our commitment to every element of the customer experience, from product, to marketing, to service. Looking ahead, we will bring equal focus to maximising the opportunities of the final quarter," CEO Christopher Bailey said in a statement.


Relaunch of rain clothing

The relaunch of its 'heritage' rain clothing and the well-known cashmere shawls were responsible for the majority of the growth. That is not abnormal as Burberry pays a lot of attention to these products' design and marketing.


Burberry added 5 and closed 4 stores in the third quarter. It has also added 2 more stores in Japan, prior to the end of its local licensing deal in 2015.

Questions or comments? Please feel free to contact the editors

Spar makes ambitious entry into Greece


Spar International has set its sights on Greece as the next country to conquer and lead as the foremost independent food retail chain. Spar Hellas will cooperate with Asteras and Mesis to develop more than 500 Spar stores over the next four years.

Dr. Oetker buys half of Freixenet


Henkell, which is Dr. Oetker’s drinks division, has acquired slightly more than half of cava brand Freixenet’s shares. Following two years of negotiations, both companies struck a deal, even though the German food giant will not reign supreme at Freixenet.

Picnic confirms German arrival


There had been rumours that Dutch online supermarkets Picnic was trialing in Germany, news its co-founder Michiel Muller has now confirmed.

Délifrance joins FFC's portfolio


Dutch Franchise Friendly ConceptsDélifrance Benelux acquisition is in full swing. The franchise organization will obtain the French sandwich chain’s Benelux master franchisee on 1 April.

IKEA has developed actual "bug burger"


SPACE10, furniture giant Ikea’s innovation lab, will present a healthy alternative to the classic hamburger, where the meat is replaced by red beets and mealworm. It is also working on a “dogless hotdog”;

Supermarkets' price difference with neighbouring countries grows


Belgian supermarkets are increasingly more expensive than those in neighbouring countries according to Prijzenobservatorium’s research. Shoppers in France, Germany and the Netherlands quickly pay 10 % less.

Back to top