Burberry launches collection on Snapchat

Burberry launches collection on Snapchat

British fashion label Burberry has found an innovative way to announce its next spring and summer collection: it will use the Snapchat app, which allows you to briefly share short clips.

100 million users

The new collection will be on display for 24 hours on the 20th of September, only on Snapchat. The following day, it will be shown during the London Fashion Week for the very first time and the images on Snapchat will be gone forever. Snapchat gives Burberry access to more than 100 million active users, who will all be able to view the images. By comparison, Snapchat users watch more than 4 billion videos per day.

 

The app will also be actively used during Burberry's presentation at the London Fashion Week, because thanks to a "live story" videos and photographs of the catwalk, the backstage area and red carpet will be sent directly to the users.

Questions or comments? Please feel free to contact the editors


Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top